safety
Don’t blame Jake
Parents must be responsible
If an adult hands the keys to an adult-sized ATV to someone under the age of 16, who is at fault when something goes wrong? Jo-Anne Farquhar, the director of communications and media affairs for Canadian Off-Highway Vehicle Distributors Council (COHV), said parents must take responsibility for their child’s safety and for ensuring they are riding the proper machine, which is the message behind the Don’t Blame Jake campaign.
Who Is At Fault?: Adults must be responsible for ensuring youngsters ride appropriately sized machines. —photo courtesy COHV
“Like everybody else, we read the news clips and the police reports,” said Farquhar, “and you learn that kids under the age of 16 have taken out their parents’ ATV—either with their knowledge or without their knowledge. You read about the accidents that happen and the tragedies that happen and we felt that, as an industry, it was really important to reinforce the message that anyone under the age of 16 shouldn’t be on an ATV over 90cc because they’re just too big and too powerful for them . . . You can’t blame the kids if you’ve handed them the keys and said, ‘Go ahead and ride my ATV.’ ”
COHV has created a public service announcement—the Don’t Blame Jake ad campaign—that is being televised on sports channels in an attempt to get the message out nationwide. The print ads are eye-catching, with an ATV stuck high in a tree or precariously balanced on a mountain ledge. The TV ads show a young boy, Jake, having to hand over the keys to an oversized ATV to his father after getting it stuck in a pond—and his father in turn having to hand over the keys to the mother for having let Jake ride the ATV in the first place.
Farquhar said COHV is hoping to partner with all of the provincial governments to ensure the message that could save lives is heard all across Canada.
The TV ad and information about ATV safety is available on the COHV website. Visit www.dontblamejake.ca.
Motorcycle key contacts
Grizzly Ridge Honda
Situated at Slave Lake, Alberta, Grizzly Ridge Honda is your premier Honda dealer. Our huge inventory features all the latest and greatest sport, utility and youth ATVs, as well as Honda cruisers/Vtwin, dirt bikes, scooters and street bikes; browse our selection of pre-owned products to find your next nearly-new machine. Our parts and accessories department is equipped with the latest equipment and dress-up items on the market.
At Grizzly Ridge Honda, we have a rock-solid reputation of providing excellent service, support and satisfaction. We pride ourselves on giving our customers the best service available, the best parts and accessories, and a staff that understands all aspects of our business.
Grizzly Ridge Honda
B&F Sales & Service Ltd.
Your Honda headquarters
At B&F Sales & Service Ltd., located in Grand Forks, B.C., we specialize in superior customer service. Our large supply of Honda products includes ATVs, motorcycles, lawn and garden wares, generators, snowblowers, walk-behind mowers and water pumps.
Equipped with a fully stocked parts department, we'll help you find all the accessories and dress-up items you've been searching for. Our qualified technicians are ready and willing to help with any question or concern you may have.
Let our friendly sales staff and competitive service be the reasons why you choose B&F Sales & Service Ltd. for all your recreation needs.
B&F Sales & Service Ltd.
Greater Vancouver Powersports
At Greater Vancouver Powersports, you will find a huge selection of BRP's newest Ski-Doos, from the ever-popular Summit to the ultimate touring machine—and everything in between. Our full-service shop and highly equipped technicians are happy to provide assistance and answer any technical questions you may have. Be sure to check out our hugely expanded showroom and find any accessory or dress-up item you require.
We are an all-season powersports dealer and carry a massive selection of ATVs, PWCs, motorcycles and boats. So if you are in the market for a new toy, seeking the perfect accessory or need some technical help, head to Greater Vancouver Powersports for a superb selection and superior customer service.
Greater Vancouver Powersports#1 18565 96th AveSurrey, BC V4N 3P7, CanadaPHONE: (604) 888-8700
Mississauga, ON
Let them know you are OK
Spot is the world's first satellite GPS messenger system. Using satellite technology, SPOT works when and where cell phones can't, allowing you to work and play with peace of mind, virtually anywhere in the world. Track, share and save your location all at the push of a button. SPOT functions include: dispatch emergency responders to your GPS location; let contacts know where you are and that you're okay via email and text message; send and save your location and allow contacts to track your progress using Google Maps™, and request help from friends and family at your GPS location. Visit our website for more information about this device
Globalstar Canada
North Battleford
Open Skies Program
Open Skies is the only program offering: Third Party Liability and Physical Damage in one policy, with one application, one expiry date, one agent and one adjuster to deal with in the event of a claim • Definition of Insured extending coverage to anyone with owner’s permission, eliminating the common restriction of “immediate family residing at home” • No restriction on operating with a passenger • Up to $25,000 for Sudden & Accidental Pollution as a result of an accident • Section B, Accident Benefits on the operator and/or rider • All your snowmobile, ATVs and/or trail bikes insured under one policy with a multi-vehicle discount applicable to all sleds or quads when 4 or more are insured in one policy • Replacement cost at no extra charge for 24 months from date of delivery of your snowmobile (no depreciation) • Up to $1,000 on decks or dedicated trailers for the same coverage on the unit at no extra charge.
Open Skies supports your local agents with over 200 (and growing) to serve you. Instead of purchasing insurance as an add-on to your membership, why not deal with your LICENSED local agent doing business in YOUR community or contact ken@oasisinsurance.ca.
Kelowna, BC
Buy and Sell What Moves You
Find Blue Book values for ATVs, motorcycles, snowmobiles and watercraft at www.canadianbluebook.com. Our parent company is All Seasons Publications Ltd., publishers of the Canadian Blue Book. With more than 65 years of combined experience, we want to share, educate and empower you to make informed decisions when buying or selling your powersports vehicle. Our site allows you to browse listings, post your ad, find retail and trade-in values and read industry news reports.
All Seasons Publications Ltd.
Westlock, AB
We've got the truck to haul your gear
When it comes to hauling your toys, you want nothing but the best, most reliable truck—one that has safety and style written all over it. At Westlock Motors, our experienced staff will help you choose the perfect truck to fit your needs. Browse through our selection of new and pre-owned vehicles from GMC, Chevrolet, Pontiac and Buick. When you've made your decision, our service department can install any trailering equipment and accessories you may require. Our dealership prides itself on offering personalized, efficient customer service. We invite you to stop by and discover the Westlock way.
Westlock Motors
