RidersWest Insider South racing Can-Am Maverick X3 team wins Afriquia Merzouga Rally

The South Racing / Can-Am team of Bruno Varela and Gustavo Gugelmin won the grueling, five-day Afriquia Merzouga Rally

RidersWest Insider Tougher off-road vehicle rules and new fines to reduce wildfire risks

The British Columbia government has increased some wildfire-related penalties up to $100,000, to assist with fire prevention and discourage irresponsible off-road vehicle use.

RidersWest Insider New Can-Am Maverick Sport side-by-side vehicles bring thrilling performance to 60-inch trail class

The two new packages – a base and a DPS – feature cutting-edge design, performance-driven innovation, and award-winning Can-Am Maverick heritage.

Motorcycle Zone 2018 Canadian Kawasaki Motors Racing Contingency Program: Road Racing

Canadian Kawasaki Motors will be offering cash and dealership credit incentives to support Kawasaki riders across the Pro Superbike, Pro Sport Bike, and Amateur Lightweight Sport Bike divisions of the Canadian Superbike Championship series

Motorcycle Zone 2018 Canadian Kawasaki Motors Racing Contingency Program: Off-road Racing

Riders can register now for their chance to earn contingencies, race support & the grand prize: a 2019 KX or KLX Motorcycle

ATV Zone Polaris Ranger Celebrates Two Decades Of Innovation And Leadership

In 1998 Polaris revolutionized the side-by-side category by debuting the RANGER 6x6 vehicle

ATV Zone Polaris Introduces Completely Reinvented 2019 RANGER CREW XP 1000

Polaris RANGER® introduced the completely reinvented 2019 RANGER CREW® XP 1000, setting the new standard for six-passenger utility

RidersWest Insider From Ski-Doo’s to Corporate Jets: Laurent Beaudoin retires after 55 years at Bombardier

Laurent Beaudoin was the man who steered Bombardier from snowmobile maker to global transportation giant.

Water Sports, British Columbia Fast, friendly, freedom on water

River jet boating is an exhilarating way to spend quality time with family and friends.

by Sharlyn Carter

RidersWest Insider Julie Gilbert to join Polaris as Chief Customer Engagement and Growth Officer

Gilbert will be responsible for developing and implementing marketing solutions and growth strategies that introduce new consumers to the Powersports industry.

RidersWest Insider Polaris names Craig Scanlon as new Transamerican Auto Parts President

Scanlon will succeed Greg Adler, who is assuming a new role as executive vice chairman for TAP.

RidersWest Insider Red Bull KTM goes racing with American Flat Track Championship in 2019

KTM has appointed former HMC KTM Factory Superbike racer and Brand Ambassador, Chris Fillmore, as the new Flat Track and Road Racing Team Manager.