Arctic Cat Inc.has announced that it has hired Steven L. Nadler as vice president and general manager of its parts, garments & accessories business, effective immediately. Nadler reports to Bradley Darling, vice president and general manager of Arctic Cat’s snowmobile division and international sales.
“Steve brings a strategic mindset and proven track record of developing and selling innovative consumer products,” said Christopher Metz, Arctic Cat’s president and CEO. “We look forward to his contributions to building our PG&A business and brand.”
Previously, Nadler was a vice president at Exxel Outdoors, a designer and distributor of outdoor recreation products. Since joining Exxel in 2012, Nadler led product development, marketing and sales of consumer brands such as Sierra Designs and Kelty. Prior to that, Nadler was director of marketing at The Lota Group, a manufacturer of decorative plumbing products sold through home improvement mass retailers. Nadler’s previous experience also includes serving as general manager of Armstrong Flooring Products’ solid hardwood flooring division. Additionally, he held positions of increasing responsibility at Price Pfister, a division of Black & Decker, until being named director of product marketing.
Nadler graduated with honors from the University of Maryland in Adelphi, Md., earning a Bachelor of Science degree in marketing.
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