According to an article in Business Today, Eicher Polaris, a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries, unveiled a new category of automobile, Multix, in Jaipur, India last week.
The joint venture has branded the new category of automobile as a personal utility vehicle targeting independent business people.
Powered by a diesel engine, Multix will be available in two variants and four colors, starting at a price of Rs. 2,32,850 (ex-showroom Jaipur). Its mileage is pegged at 28.45 kmpl. It can easily accommodate a family of five along with luggage, the company claimed.
Commenting on the launch of the company's first vehicle, Radhesh C Verma, Chief Executive Officer, Eicher Polaris Pvt. Ltd. said, "Multix will be launched in 30 cities to start with. It will be available for test ride in July and deliveries will start in August."
Commenting about the partnership and the vehicle to Business Today, Mike Dougherty, Vice President, Asia Pacific & Latin America, Polaris Industries Inc., is quoted as saying, "When we came together to form Eicher Polaris Pvt. Ltd., we wanted to build on the synergies of our core competencies in order to bring a valuable and effective automotive solution to India."
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