Matt Lovelock is the owner of Canmore Quad Tours in Canmore, Alberta, and he just loves what he does for a paycheque.
Previously, Lovelock ran a construction company, did some farming and owned a company that operated art galleries. After retiring from his previous occupations, he decided to do something totally different—and Canmore Quad Tours was born.
From an early age, Lovelock loved to play around on quads and he has previously competed in motocross events. He said that turning his hobby into his job was a fantastic decision.
“If you have an interest in it, you are going to concentrate harder on it,” said Lovelock. “Otherwise it is just a mundane chore. I try to remind people when we are out there looking at the mountains and it’s all beautiful, that this is just the job I do.”
Lovelock’s absolute favourite time to quad is during the winter months. He puts tracks on all of his quads that make it possible for riders to get to any area.
“Accessibility-wise, we can go anywhere that a snowmobile can go and a few places that a snowmobile can’t be—it’s great fun,” said Lovelock.
Whatever you want—it’s yours
Lovelock said Canmore Quad Tours can take up to 30 people on a tour, but they specialize in smaller groups. With all of the tours, Lovelock lets the people on the tour decide everything, from when they want to leave to how long they want to stay out. His tours operate on one fixed price per quad and passengers ride for free.
“We leave town when it suits the group,” said Lovelock, “and we stay out for as long as it suits the group. If they don’t want to be out all day, then we will pack up and come back to town, and if they want to stay out until midnight, then we will stay out until midnight. It is all about bringing awareness to how the machines work and how to look after the environment and showing them some spectacular Rocky Mountain scenery.”
Comments