Through a licensed agreement, Harley-Davidson and Tervis—a company based in North Venice, Florida, that makes insulated drinkware products—have created a line of insulated tumblers that are geared for Harley enthusiasts.
Tervis products are designed to keep hot drinks hot and cold drinks cold and the company says its products are virtually unbreakable and come with a lifetime guarantee. Tervis drinkware is available in a variety of design themes—from animals and wildlife to sports and recreation. According to Rich Kaplan, the president of sales and marketing and the chief brand officer for Tervis, customers of Tervis have been asking for Harley-Davidson products for years.
In a recent press release, he said, “Both Harley and Tervis are lifestyle brands that are known for delivering high-quality products to an extremely loyal fan base. This is a partnership that makes sense on many levels.”
In the same press release, Joyce Muffoletto, who is the category manager of general merchandise at Harley-Davidson, said the brand is fun and free-spirited, and it truly speaks to the personality of the Harley enthusiast.