This southeast ATV club powered through 2020 with purpose and a spike in membership

“The Ride For Mom gives our membership purpose. The reason people are joining the board is because of this event.” — Eidse

by

An ATVer gives a thumbs up while resting on his ATV.

The Eastman ATV Association’s big event is the ATV Ride for Mom, a fundraising event for CancerCare Manitoba. — Photo courtesy Eastman ATV Association

2020 was a gong show for sure, but it wasn’t all bad. Some ATV clubs were able to implement progressive steps and move towards a more hopeful future, like the Eastman ATV Association in southeast Manitoba. Last year saw the club secure 127 memberships, the most ever in a season. They also rebranded, which helped spice up the club’s logo and further bolster enthusiasm from new and existing club members.

“Rebranding allows a title sponsor to step up,” said Donald Eidse, President of the Eastman ATV Association. “There were challenges with both logos in many ways. The Ride For Mom logo had way too many versions of it and the two logos beside each other conflicted with each other. They are now designed to fit perfectly together or come apart and stand on their own, just like they do in real life.

“We sold T-shirts and hats at rides and everyone got what they wanted.”

The Eastman ATV Associaion’s logo paired with the Ride For Mom logo.

“The Ride For Mom logo had way too many versions of it and the two logos beside each other conflicted with each other. They are now designed to fit perfectly together or come apart and stand on their own.” — Donald Eidse — Image courtesy Eastman ATV Association

The Eastman ATV Association’s trail system is vast and covers much of southeast Manitoba. For starters, the Eastman Trail connects to Sandhogs trail. In addition to the signed, maintained trails the clubs each have, there is much more unmaintained crown land to ride. Of the eight scheduled rides that the club did last year, they only scratched the surface of the land available to them. The most popular place to ride is Woodridge, which boasts 1,000s of kilometres of trails, along with lodges, camps, fuel services and restaurants.

“Some of our best rides go along an escarpment so lots of little hill climbs,” Eidse said. “For prairie people, that’s a blast.”

Then there are the events, such as poker derbys and the St. Jean mud get-togethers. Without a doubt, though, the Eastman ATV Association’s big event is the ATV Ride for Mom, a fundraising event for CancerCare Manitoba.

“I expect 800 machines this year—well over 1,000 people,” said Eidse. “This event drives people to volunteer, sit on the committee, and filter over to the Eastman ATV board.

“The Ride For Mom site is really in its infancy but, after our next ride, it will allow us to really develop it as a tool for attracting both riders and sponsors. We had a pro build the site. I’m getting professional media people to cover our next Ride For Mom event and that will all go on the website, making it look quite spectacular. It’s a long-term plan but it’s coming together. Eventually the site will generate thousands of dollars for CancerCare Manitoba.

“The Ride For Mom gives our membership purpose. The reason people are joining the board is because of this event. I think giving people the opportunity to help the greater community is attractive, and a great reflection on our club and ATV community.”


Related Articles

The sunshine glows beyond towering snowy mountains and cloudy skies in the distance. Two ATVers park on a snowy trail to admire the view.
ATV Zone, Manitoba Top tips to keep your ATV (and you!) out of trouble

From winter maintenance to wildfire prevention to Quadbars and more, this list of off-road safety articles will keep you out of trouble

by
Wayne Mercer rides a red and black 2017 Arctic Cat Alterra XT TRV 1000 with tracks through deep snow.
ATV Zone, Kootenay Rockies, BC How to attach tracks to your ATV and why it’s worth the effort

Wayne Mercer, member of the Kootenay Rockies ATV Club, outlines the practical knowledge needed to make an informed decision when it comes to wheels or track

by
Jason Stapleton gets massive air on his ATV as he lifts off into the blue sky.
ATV Zone, Alberta Since his Alberta ATV Triple Crown wins, Jason Stapleton has been flying high all over the province

Jason Stapleton, Rad Rider in Lethbridge, Alberta, won the Alberta ATV Triple Crown series in 2018 and continues to ascend with his ATV to new heights

by
>
View all ATV Zone articles

Comments