Twelve Spyders motoring through the streets of Winnipeg isn’t an average, run-of-the-mill sight. However, the likelihood of seeing such a convoy is increasing as Enns Brothers in Winnipeg organizes rides with Spyder owners. These journeys have multiple functions: they promote the vehicles, give Spyder owners a chance to connect with each other and create potential new customers.
Getting the word out
“We’re basically trying to build awareness of the bike,” said Rob Sprange, the marketing co-ordinator at Enns Brothers. “And, with our customers who have purchased Spyders, we’re trying to get them out together (so) they can share their stories.”
Sprange said that while Spyders have been available in Canada for about three years, they are still largely unknown amongst the general public. Travelling on one is a totally different experience, as the Spyder’s three wheels can bring peace of mind to a rider, alleviating concerns about balance or driving through bad weather.
Recent owner rides have gone to Manitoba locations such as Holland, Whiteshell and Lockport. Round trips have covered distances up to 500 kilometres. Sprange has also travelled further into Kenora, Ontario, riding the recently released Spyder RT, a touring model.
It’s unlike anything else
“It’s kind of like riding a cross between a snowmobile, ATV and motorcycle all rolled together,” said Sprange. “I’d say that Spyders aren’t meant to be motorcycles or replace motorcycles. They’re supposed to be a new riding experience—and that’s exactly what they are.”
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