Stories

ATV Zone, Saskatchewan How Facebook is enhancing the ATV experience

Les Halsall wanted to ride his ATV in a new location and social media paved the way

by Kyle Born

RidersWest Insider Opening of BRP’S new training institute

Technicians from dealerships all over North and South America will be fully trained and certified on all Ski-Doo, Sea-Doo, Rotax and Can-Am products in this new institute, alongside the existing Evinrude training center.

RidersWest Insider Beta’s World Champion bike is now available

Beta Motorcycles is launching the new 2017 RR Racing model range to the market.

RidersWest Insider Four new models pave the way for Husqvarna’s future in the street bike segment

Husqvarna Motorcycles introduces production Vitpilen 401, Svartpilen 401 and concept models at EICMA 2016.

RidersWest Insider Polaris Industries Inc. announces agreement to acquire Transamerican Auto Parts

Polaris Industries Inc. announced that it has entered into an agreement to acquire Transamerican Auto Parts Company.

Motorcycle Zone 1,200 miles in 8 days

A Q&A with Aaron Long, the winner of our August 2016 Hotshots contest, and the story behind his photo

by Kirsten Armleder

ATV Zone, Kootenay Rockies, BC A bad hair day

An 11-year-old from Creston, B.C., Shares his experience about being involved in an ATV accident

by Trish Drinkle

ATV Zone, Manitoba From snow to sand and mud

Darryn Duncan takes off on his quad right from his front door as often as he can throughout the summer.

by Jillian Clark

RidersWest Insider KTM announces 2017 Six Days models

Fitted with special touches such as exclusive SIX DAYS graphics and orange frames, the SIX DAYS models look as good as they perform.

RidersWest Insider BRP focuses on fun, affordability and performance with introduction of 2017 Sea-Doo watercraft mode

“The Sea-Doo watercraft line has never been stronger,” said Anne Bélec, SVP Global Brand, Communications and PAC at BRP.

XRider Zone, British Columbia Where has ATV wildman Christian Gagnon gone?

These days, you'll find the second person ever to successfully backflip a four-wheeler shredding dirt around Whistler, B.C.

by Matthew Mallory

RidersWest Insider BRP unveils 2017 Can-Am Spyder F3 Limited, the ultimate 2-up cruiser touring vehicle

“The Can-Am Spyder F3 Limited completes the Spyder F3 lineup,” said Anne Bélec, SVP Global Brand, Communications and PAC at BRP.

RidersWest Insider BRP pushes the limits once again with three major innovations for 2017

BRP proves to be masters of innovation with its upcoming 2017 line-up of products.

RidersWest Insider BRP renews Can-Am NASCAR sponsorship

“BRP’s successful experience to date on the NASCAR circuit in 2016 has been an important asset in our North American growth plan for the Can-Am brand,” said Anne Bélec, SVP Global Brand, Communications and PAC at BRP.

RidersWest Insider BRP sets the standard in performance side-by-side vehicles with new flagship Can-Am Maverick X3

The Can-Am Maverick X3 vehicle is offered in three packages – the Maverick X3, the Maverick X3 X ds and Maverick X3 X rs.

RidersWest Insider BRP appoints Mediacom North American new media agency of record

The appointment follows a competitive review and includes all media strategy, planning and buying.