An image with a guy on a motorcycle with writing on the side for the promotion of a new contest.

RidersWest Insider Roland Sands Design motorcycle makeover opportunity

Launched on August 7, 2012, on the Bell Powersports Facebook page and themed to highlight Bell’s premium Star Carbon helmet, the unique promotion challenges fans to offer their most compelling rationale for why they and their motorcycle deserve the “Star Treatment” from Bell and Roland Sands Design (RSD).

Photo of a guy riding a dirt bike over a large mound of dirt.

RidersWest Insider Double podium win for CGRT at Wildhorse HS

The eastern slopes of the Rocky Mountains provided a beautiful venue for the Wildhorse Harescrambles in Sundre, Alberta, on July 21 and 22, 2012. A 10-kilometre course of wet, slippery roots and stump-infested clearcuts challenged riders to keep themselves on two wheels.

Scenic shot of an alpine lake.

The Scoop Meeting in the middle

It’s not a one-or-the-other-kind of thing. It’s not down with the greenies because I dig two-stroke smoke. The old stereotype of the irresponsible powersports fanatic is now replaced by people who are simply out to enjoy life.

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